The campaign
A place with a history and a future you get to help write.
Everything below is ready to copy and post. Use it on your own platforms so the whole team is telling the same story in the same voice, and so what we advertise matches exactly what guests find when they get here.
The lines
Lead with the first line on the site and in guest-facing posts. Use the second to anchor the wider campaign.
Primary
The land that remembers, and your story begins here.
Campaign
A place with a history and a future you get to help write.
Hashtags
#TheLandRemembers · #YourStoryBeginsHere
Closing line
Come to stay. Come to gather. Come to experience the land.
Provisions line
Your stay, your way.
Ready-to-post captions
Copy one, add your own photo from the grounds, and post. Vary which one you use so the feed does not read the same twice.
The origin story
Before it was a resort, it was a place where people came to belong. Lincoln State Park, near Millen, was one of only five parks Georgia opened to Black families during segregation. Families swam, picnicked, fished, and camped here when too many other spaces said they could not enter. That spirit of welcome is still here. #TheLandRemembers #YourStoryBeginsHere @lincolnheritage
The invitation
The land that remembers, and your story begins here. Houses, domes, luxury tents, and campsites on historic Georgia ground. Come to stay. Come to gather. Come to experience the land. Book your dates at lincolnheritageglamping.com #TheLandRemembers #YourStoryBeginsHere
The campaign line
A place with a history and a future you get to help write. Every stay here adds to the story this land holds. A portion of every Heritage Walk supports preserving and interpreting the site, so the next generation can gather here too. #TheLandRemembers @lincolnheritage
Provisions
Have a little something waiting for you when you arrive. Firewood by the ring. A farm breakfast at your door. Local treats for the porch. A guided Heritage Walk through the stories this land holds. Your stay, your way. lincolnheritageglamping.com #YourStoryBeginsHere
Call for memories
Did your family know Lincoln State Park? We're gathering photographs, names, and memories to keep this history whole. The records for the smaller Black parks are thin, and your story helps fill them. Add to the memories of the park. Link in bio. #TheLandRemembers
How the team shares it
01
Post the same week
Pick a launch week and have everyone post within it, so the campaign lands as one voice rather than a trickle.
02
Show only what we offer
Use photos of the actual domes, chalets, and tents. What we advertise has to match exactly what a guest finds on arrival.
03
Always tag and hashtag
Tag @lincolnheritage and use both hashtags, so guest posts and team posts collect in one place.
04
Invite the memory
Close with the call for stories. Growing the archive and growing the following are the same effort.